Kelnoro Capital Advisors
Advisor books, holdings, client cash flows, and AUM
About Kelnoro Capital Advisors
Industry
Wealth Management
Company size
Boutique firm
Advisor team
24 advisors across 6 offices
Client base
650 households and 1,050 accounts on the books, 609 households and 919 accounts still open at the end of the window
Fee profile
$24.4M cumulative advisory fee revenue across the 24-month history, at an annualised yield of 26.1 bps on digital advisory up to 82.9 bps on private wealth
Kelnoro Capital Advisors is a fictional boutique wealth-management firm created for BI demos, analytics workshops, and semantic-model examples; it represents no real advisory business, investment product, client, custodian, or person. The firm serves a fictional U.S. client footprint through six offices, with most households in advisor-led relationships across six regions. It grew from an independent practice for founder-led families into tax-aware portfolio models, retirement-income mandates, and private-wealth coverage. Buyers move from firmwide AUM, fee yield, and advisor-book trends into household segmentation, holdings exposure, allocation drift, and retention-watch analysis.
Operating Profile
- Advisory model: advisor-led planning with centralized model-portfolio oversight for taxable, retirement, trust, and charitable accounts
- Service mix: digital advisory, advisor-guided, retirement-income, and private-wealth coverage with differentiated fee yield
- Investment posture: preservation, income, balanced, growth, and tax-aware strategies run as six- and seven-sleeve model portfolios with rebalance tolerances
- Commercial model: recurring advisory fees on billable AUM with account-level billing frequency and service-model context
- Buyer value: advisor scorecards, segmentation, allocation exposure, cash-flow analysis, and account-level drillthrough
Recent Business Events
- 1Kelnoro's retirement-income push means households aged 65 and over draw 1.09% to 1.10% of their opening balance monthly against 0.79% to 0.80% under 55.
- 2Advisor planning clusters in the tax window, running client inflows at 1.58% of opening balance against 1.12% across the remaining eight months.
- 3Rollover activity sits entirely in the retirement book, split 51% Traditional IRA and 49% Rollover IRA.
These are the operating questions this kit is optimized to answer first.
Total AUM, net flows, and market movement
Advisory fee revenue and fee yield
Advisor book growth and household segment mix
Concentration risk and allocation drift
Retention-watch exposure
Embedded Analytical Stories
Advisor book differences
household mix, fee yield, and excess return spanning -10.1 to +8.2 basis points a month.
The book is concentrated
high-net-worth households are 19.9% of the client base and 64.7% of latest AUM.
The AUM panel rolls forward
an account's opening balance is its own prior month-end closing balance on all 22,568 consecutive pairs.
Net flow drillthrough
a month's net flow opens straight into the inflow and outflow rows behind it for every account-month.
Persistent model sleeves
a position stays put across 91.6% of month pairs, turning over only at a staggered model refresh.
Honest drift
realized allocations track each model, and 26.2% of account-months sit past their own rebalance tolerance.