Lumevane Learning
Subscription growth, watch-time engagement, completion, and churn
About Lumevane Learning
Industry
EdTech / Online Learning (consumer video-course subscription)
Stage
Growth-stage
Catalog
950 courses, 19,949 lessons, 420 instructors across 32 subject tracks in 5 subject groups
Learner base
85,000 learner accounts across five global regions
Revenue
Roughly $16 million to $19 million in modeled net revenue
Run-rate
Latest-month net revenue about $0.89M, an annualized run-rate near $10.7 million
Recurring base
67,150 paying accounts at the close
Engagement
About 51 watched minutes per active learner-month, with power learners well above the casual base
Packaged scale
About 4.97 million rows across 14 Professional-tier tables
Lumevane Learning is a fictional company used for synthetic BI analysis. It is a consumer and prosumer self-paced online-learning subscription platform where members stream a catalog of video courses, work through lessons at their own pace, take quizzes, and earn completion certificates. The business is built on recurring subscription revenue, watch-time engagement, course completion, and churn rather than on grades, transcripts, attendance, or any physical campus.
Operating Profile
- Sells one thing: access to a streaming catalog of self-paced video courses, billed on monthly and annual plans across Free, consumer, and team tiers.
- A conformed taxonomy of 32 skill tracks steps from subject group to subject to course to lesson, with every instructor specialising in one subject.
- Billing follows each plan's live price book: monthly plans charge each cycle, annual plans once a year, and the free tier never charges.
- Account state is one chain, so a churned account sits on the free tier and is never also counted as paying.
- Members stream sessions, progress through enrollments, take assessments, and move through subscription events that drive recurring revenue.
- Excludes grades, GPA, transcripts, degrees, attendance, classrooms, financial aid, payment-card details, and identifying learner records.
Recent Business Events
- 1A new-year skills push and a back-to-career push are the two clearest demand peaks each year, with summer and the holidays as the lulls.
- 2Net revenue has grown steadily from about $0.67M to roughly $0.89M per month, about 13% year over year, with no month spiking or collapsing.
- 3Leadership wants one view connecting subscription revenue, watch-time engagement, completion, and churn without student-record data.
These are the operating questions this kit is optimized to answer first.
Net revenue, gross billings, MRR movement, and paying-base trends by plan and region
Active days, minutes watched, sessions, and engagement score by segment and persona
Completion funnel from not started through certified, with certificates and ratings
Catalog enrollments, completions, watch hours, and ratings by subject and instructor
Cancellations, reactivations, and cancellation reasons by plan and tenure
Assessment pass rates and scores by difficulty, persona, and attempt
Embedded Analytical Stories
Smooth revenue, moving parts
Subscription revenue trends smoothly while the paying base grows and churn climbs underneath it.
Engagement seasons
Watch time peaks with the new-year and back-to-career pushes, and power learners convert engagement into completion.
Popularity versus finish rate
Advanced and longer courses finish materially less often, so reach and completion pull against each other.
Recurring-base tension
Churn, downgrades, and reactivations net out to a growing but imperfect recurring base.