Marlowen Seafood Co
Vessel landings, processing yield, cold storage, and wholesale orders
About Marlowen Seafood Co
Industry
Commercial Seafood
Company size
Fictional regional processor and wholesaler buying from an independent inshore fleet of 200 vessels working out of 6 home ports, with 8 of its own cold-storage warehouses.
Catalog
28 harvested species across finfish, shellfish, and cephalopod, processed into 80 product SKUs and sold to 55 wholesale accounts.
Packaged scale
About 341,000 rows across 11 Standard-tier tables, including 60,000 vessel landings from 200 supplying vessels, 150,000 species catch lines, 45,000 processing runs, 15,360 monthly cold-storage snapshots, and 70,000 wholesale order lines.
Landed volume
Roughly 13,700 tonnes landed per year, about 27,400 tonnes across the two-year window.
Ex-vessel value
About $61 million per year in ex-vessel landing value, before processing and wholesale markups.
Wholesale revenue
Total wholesale revenue of roughly $223 million across the two-year window, sold off a published list price at channel-specific trade discounts.
Processing yield
Around 74 percent average yield, with about 11,900 tonnes of raw input run through the plant each year.
Marlowen Seafood Co is a fictional regional commercial seafood business used for synthetic BI analysis. The company story is built around a harvesting fleet that lands catch at a handful of working ports, a processing operation that turns that catch into fillets, portions, and frozen and fresh packs, the cold-storage warehouses that hold finished product, and the wholesale buyers who move it to restaurants, retailers, distributors, and export markets. Everything here is invented for analytics practice. No real seafood company, vessel, port, warehouse, buyer, captain, or crew member is represented.
Operating Profile
- Runs three connected operations: a mixed-gear supplying fleet of 200 vessels, a processing plant, and a wholesale desk selling four channels.
- Six gears work the fleet, from pots and dredges to seines and longline, each taking its own species; most boats are inshore day boats.
- Eight named cold-storage warehouses report on-hand kilograms, capacity, utilization, and days in storage for every product every month.
- Each landing is a header broken into species catch lines, so weight and value drill from fleet totals to individual species.
- The plant carries a published annual intake and output plan for every SKU, making plan-versus-actual a first-class analysis.
- Excludes fishing-license and quota ledgers, observer logs, vessel telemetry, crew payroll, and full financial ledger.
Recent Business Events
- 1The summer fishing season is the executive focus because landings concentrate hard in it while wholesale demand peaks at other times.
- 2Cold-storage capacity leases up through the late-summer landing peak, so utilization and overflow cost are a standing agenda item.
- 3A push on value-added fillets and portions is shifting the processing mix, raising yield, byproduct, and scheduling questions.
- 4Leadership wants one view connecting landed volume, ex-vessel value, processing yield, cold-storage health, and wholesale revenue.
These are the operating questions this kit is optimized to answer first.
Landed volume, ex-vessel value, and value per landing by vessel, port, and gear
Landed value against settled value, and landings recorded against each vessel's expected cadence
Species catch weight, grade mix, and ex-vessel price by season
Processing input, output, yield percent, and byproduct against plan
On-hand kilograms, utilization, days in storage, and stock status by warehouse
Wholesale order weight, realised price against list, revenue, and gross margin
Embedded Analytical Stories
Counter-cyclical demand
Landings peak in summer while wholesale revenue lifts around the holidays and the spring Lenten window.
Gear decides the catch
Pot boats land crab and lobster, dredgers land shellfish, seiners and gillnetters land salmon, and only longliners land tuna.
Species seasons
Each species lands on its own peak, so crab and winter species run counter to the summer-heavy fleet total.
Narrowing value chain
Catch routed to the plant exceeds what it consumes, yield falls from whole packs to fillets, and no SKU sells more than it produced.
Channel pricing
One list price with channel trade discounts means exporters buy cheapest, restaurants pay a premium, and margin differs by channel.
Storage positions
Warehouses show in-balance, low, aging, and near-capacity slots each month, and the leased site swells through the late-summer peak.