Oranley Cinemas
Box office, admissions, release windows, and concession margin
About Oranley Cinemas
Industry
Regional cinema exhibition
Cinemas
10 sites, 89 screens
Coverage
5 U.S. regions
Annual screenings
about 146,000
Annual admissions
about 3.0 million
Average ticket price
about $13.80
Average occupancy
about 12%
Concession spend per admission
about $4.50
Dataset scope
8 Professional-tier tables, about 3.0 million rows
Oranley Cinemas is a fictional regional cinema chain created for synthetic BI demos and training; the company, its films, its distributors, and its locations represent no real exhibitor, studio, or title. The chain books roughly $80M to $87M in box-office revenue from a catalog of 150 fictional titles, with every site running a full commercial screening day. Wide blockbusters out-programme and out-draw mid-major and indie titles, evenings and premium formats command higher prices, and concessions add a high-margin income near $4.50 per admission. BI builders move from monthly box office into film, cinema, screen-format, day-part, ticket-type, release-window, and concession analysis.
Operating Profile
- Runs urban multiplexes, suburban multiplexes, small-town cinemas, and a premium dine-in format across five regions.
- Every site programmes a full commercial cadence, from five screenings per screen per day at the urban multiplexes to under four at the dine-in houses.
- Titles book on a rolling rotation, with about twelve in run at any time and runs lasting five weeks for specialty titles up to fourteen for a tentpole.
- Screenings sell across five room formats, four day parts, and seven ticket types, with matinee pricing and the recliner ticket tied to the show itself.
- Houses run in the low teens, evening shows fill nearly two and a half times as well as matinees, and under one percent of screenings sell out.
- Concessions span popcorn, beverages, candy, combos, hot food, and frozen treats, and in-seat service runs only at the dine-in lounges.
Recent Business Events
- 1Oranley expanded premium large-format and recliner screens, lifting average ticket price on marquee evening showtimes.
- 2The circuit moved to a rolling booking rotation, holding tentpoles longer while cycling specialty titles through shorter runs.
- 3Loyalty members and a refreshed matinee program broadened the discounted-admission mix while protecting weekend yield.
- 4A concession menu reset repriced every category by size, so a larger or more premium item now always costs the guest more and earns a wider margin.
- 5Summer and holiday windows remain the strongest box-office seasons, with Christmas and Thanksgiving among the fullest days of the year.
These are the operating questions this kit is optimized to answer first.
Box office, admissions, average ticket price, and screen occupancy by season
Film, genre, distributor, and release-scale performance
Cinema, region, market-type, screen-format, and day-part comparisons
Ticket-type mix, average price, and discount
Concession revenue, cost, and margin by category, item, and channel
Embedded Analytical Stories
Box-office health
Seasonal swings show up as fuller or emptier houses against a schedule that stays roughly level year-round.
Hit economics
Wide blockbusters out-programme and out-draw mid-major and indie titles, with the busiest titles occasionally selling out.
Release windows
Trace a title from opening week through its run tail, comparing week-one share and how fast admissions decay.
Screen utilization
Occupancy rises with film popularity, evenings, weekends, and holidays rather than by location alone.
Audience drillthrough
Break a showtime into its ticket-type lines, then read audience group against day part, screen format, and rating.
Concession margin
Trace revenue, cost, and margin by category, item, and channel, where basket size and margin both shift with the item.