Brewing production, fermentation, taproom retail, and wholesale
Industry
Craft Brewery
Production scale
About 13,000 barrels brewed per year across 386 fictional brew batches, the cadence starting three weeks before the window so packaging runs at full rate from day one.
Beer lineup
16 house beer styles spanning IPAs, lagers, pale and amber ales, a porter, stouts, a wheat, a saison, and a blonde.
Packaging
Roughly 420,000 sellable units packaged across 10 keg, can, bottle, and taproom-fill formats, at about a 93 percent packaging yield. The 14 newest batches are still in tank at the window close and carry no packaging runs yet.
Sales reach
120 wholesale accounts across four territories plus a busy on-site taproom running about 137,000 tickets over two years.
Wholesale revenue
Just under $8.0M in two-year wholesale revenue, the larger of the two channels.
Taproom revenue
About $7.1M from the taproom over two years, roughly 47 percent of the combined total.
Combined scale
Around $15.0M across both channels over the two-year window, near $7.5M per year.
Stonebarrow Brewing is a fictional regional craft brewery used for synthetic BI analysis. The company story follows beer from the brewhouse through fermentation and conditioning, into kegs, cans, and bottles, and then out to guests in the on-site taproom and to wholesale accounts like bars, restaurants, and bottle shops. Everything here is invented for analytics practice. No real brewery, beer brand, taproom, distributor, account, or person is represented, and the beer-style names and region names are fictional.
These are the operating questions this kit is optimized to answer first.
Taproom revenue peaks in summer and the holidays while wholesale builds into its steadier autumn lift.
Brewed barrels exceed packaged barrels, which exceed volume sold, for every style and package format.
Flagship IPAs and the pilsner carry the most volume while seasonal and limited styles fill out the lineup.
Gravity, temperature and tank volume all fall together as a batch moves from active fermentation through conditioning to ready to package.
Kegs lead on-premise and cases lead off-premise across bars, restaurants, bottle shops, grocery, and venues.