Stormhollow Athletics
Ticket revenue, attendance, concessions, and sponsorship for a year-round arena
About Stormhollow Athletics
Industry
Single pro-sports franchise and home arena
Arena capacity
16,456 seats across 40 sections
Events per year
about 87 (home games plus concerts, family shows, and other sporting events)
Ticket accounts
about 12,000, including a season-ticket base
Average seats sold
about 11,800 per event
Average attendance
about 10,700 per event
Dataset scope
11 Standard-tier tables
Stormhollow Athletics is a fictional pro-sports franchise that owns and operates Stormhollow Arena, a 16,456-seat venue kept busy year-round by home games in season and by concerts, family shows, and other events through the off-season. The franchise books roughly $100M to $135M in ticket revenue, every dollar of it against a specific event and seating section, so a buyer can ask what any single game earned. Season-ticket accounts anchor a loyal renewing base, single-event buyers fill out demand, and concessions, merchandise, and sponsorship layer income on top of the ticket line. The team, arena, opponents, and sponsors represent no real franchise, league, venue, or brand.
Operating Profile
- Runs one home arena year-round, with home games concentrated in season and concerts, family shows, and other events keeping no month dark.
- Every order line books against one event and one seating section, so revenue attributes down to game, opponent, seating level, and price tier.
- Four seating levels and four price tiers span Value through Suite, and the gap between seats sold and scanned admissions is the no-show count.
- Opponent drives the house: rival games run about 92% sold against 76% for the rest of the schedule, while touring concerts vary widely act by act.
- Account types buy differently: season plans book furthest ahead, single-event seats go in the final days, and price, order size, and no-shows separate by type.
- Excludes player rosters, contracts, salaries, on-court performance, league standings, media rights, payroll, and customer personal data.
Recent Business Events
- 1Stormhollow expanded year-round arena programming, adding concerts and family shows that keep attendance and concessions alive through the off-season.
- 2A season-ticket renewal push strengthened the loyal base, and dynamic single-event pricing now moves realized seat prices with demand.
- 3A concession and premium-dining refresh lifted spend per attendee, and a merchandise e-commerce push grew online's share of team-store sales.
- 4Sponsorship inventory was repackaged into founding, premier, and official partner tiers, deepening recognized value across assets.
These are the operating questions this kit is optimized to answer first.
Ticket revenue, attendance, price per seat, and capacity utilization by event type
Event, opponent, and event-type performance across home games and non-game events
Seating-level, price-tier, and section attendance and utilization
Account-type mix, average order value, and discount rate
Concession and merchandise revenue, cost, and margin, plus spend per attendee
Recognized sponsorship value by sponsor category, tier, and asset type
Embedded Analytical Stories
Ticket-revenue health
Connect monthly ticket revenue, order lines, seats, and price per seat across a calendar that peaks in midwinter.
Year-round utilization
Home games in season and concerts in the off-season keep events, attendance, and concessions alive every month.
Event-level economics
Ask what any single game or concert earned and how revenue splits by opponent, seating level, and price tier.
Sold versus scanned
Compare seats sold, scanned admissions, and no-shows across seating levels, price tiers, and sections.
Account-base economics
Compare revenue, discount, and order profiles across season, partial, group, and single-buyer accounts and tenure cohorts.
Ancillary revenue
Trace concession and merchandise margin by category, channel, and zone, and weigh sponsorship value against the ticket line.